4 Realistic Ways To Fund Your Small Business

Today’s small businesses exist in a new economic landscape that forces creativity and out-of-the-box thinking when it comes to financing. Small businesses have traditionally been the key driver for economic recovery when it comes to hiring, but hiring requires capital, and capital can be hard to come by.

When my business partner and I started our first business, we initially used friends and family debt capital until we were large enough to attract more substantial funding from angel investors. The truth is, most small businesses piece together their funding from several different sources phased out over time. No single source of funding is necessarily easier to come by than another. It depends on your business model, projections, and how well you can sell yourself to potential financial partners. Whether you are a start-up seeking initial seed capital or an operating small business looking for money to grow, you have to be flexible, remain positive, and stay vigilant in your efforts.

Here are five ways to get started with funding your small business:

  1. Do it yourself. Most entrepreneurs and small business owners these days have come to the realization that they will have to self-fund (also know as “boot-strapping”) their projects for a significant amount of time until more formal funding opportunities become realistic. There are many ways to accomplish this from savings accounts and zero interest credit cards to leveraging other personal assets. If you believe in your vision and have an absolute refusal to accept failure as an option, you should feel comfortable investing you own money into the business. In turn, this will make potential investors more comfortable knowing you have skin in the game. Just keep your eye on profitability!
  2. Friends, family, and fools. Funding from friends and family is a very popular and effective way to round up some initial capital for a business. Those closest to you are more likely than anyone to believe not only in your vision, but your ability to make that vision a reality. One downside of course is that you are potentially risking personal relationships should the business fail and your agreement not be structured properly. To avoid friends and family feeling like “fools” I recommend structuring this type of funding as a high interest loan for one year. Borrow just enough to launch the business into operations, build your website, or develop some additional pitch material if you want to go after big money. And as much as you will want to avoid racking up legal fees, it is imperative that all parties get sound legal advice. Not doing so can potentially cost you much more down the road.
  3. Small business loans. I know what you’re thinking. Banks are more stringent than ever about giving out loans and if you don’t have any credit, how can you possibly consider this route? In our early days, by business partner and I ran into this obstacle all the time. When writing this article, I was doing some research looking for companies that specialize in helping small businesses get quick and easy access to lenders. One company that stood out was All Business Loans.  According to Mike Kevitch, COO of All Business Loans, “Startups seeking money from banks need a good business plan, profitable projections and some of their own money in the game.” Seeking any type of capital can be a full time job in itself which is why companies like All Business Loans can be a great way to take the leg work out of it. Another reason to pursue debt financing is that you aren’t giving away a piece of your business.
  4. Angel investors. This path is close to my heart because we have achieved enormous success in raising money this way. That being said, much of it has to do with timing and leveraging the right contacts. In our experience the “friends and family” route has actually opened the doors to angel investment rounds. A large amount of trust can be built by giving your early stage investor his or her money back plus interest. But just because someone lent you money to launch your business, doesn’t make them the right financial partner for the long run. When raising money from angels or VC’s you have to keep in mind that they will own a piece of the business and you then have a fiduciary responsibility to act in the best interests of the business and its shareholders. Attracting angel investors is a tricky business, and no matter how exciting and positive the initial conversations may be, the devil is always in the details. Know your business plan, be transparent, back up your valuation with real projections (forget the BS hockey stick revenue models), and build a relationship based on trust.

Regardless of which path you take, chances are that you may do all of these at some point as your business grows.  At the end of the day, you have a business to run and none of this matters unless it has your full attention. So find a viable funding solution that also allows you to maintain operations and focus on profitability.